Strategy Reinforces Bitcoin Holdings with Latest $108.8 Million Acquisition Amidst Year-End Push

Strategy, the enterprise software firm formerly known as MicroStrategy, has continued its aggressive expansion of Bitcoin reserves, making a substantial acquisition as part of its “final sprint” for 2025. In the week concluding December 28, 2025, the company invested approximately $108.8 million to purchase an additional 1,229 Bitcoins, at an average price of $88,568 per coin.

Strategy has acquired 1,229 BTC for ~$108.8 million at ~$88,568 per bitcoin and has achieved BTC Yield of 23.2% YTD 2025. As of 12/28/2025, we hodl 672,497 $BTC acquired for ~$50.44 billion at ~$74,997 per bitcoin. $MSTR $STRC $STRK $STRF $STRD $STRE $STRE https://t.co/UGvjHj5WPg

— Strategy (@Strategy) December 29, 2025

An Expanding Digital Treasury

This strategic purchase was funded through the sale of 663,450 shares of the company’s Class A common stock via its at-the-market (ATM) offering program. With this latest addition, Strategy’s total Bitcoin holdings have reached an impressive 672,497 BTC. These assets were acquired for an aggregate investment of approximately $50.44 billion, at an average purchase price of $74,997 per Bitcoin.

Despite recent market volatility, Strategy’s conviction in Bitcoin continues to yield substantial returns. As of the time of reporting, with Bitcoin trading around $87,100 on Binance, the company’s holdings are valued at over $58 billion, reflecting an unrealized gain exceeding $8 billion. This robust performance translates to a remarkable Year-to-Date (YTD) Bitcoin yield of 23.2% for 2025.

A Year of Unprecedented Bitcoin Accumulation

While the most recent acquisition is one of Strategy’s smaller purchases for the year, it underscores a consistent and aggressive buying strategy throughout 2025. According to data from SaylorTracker.com, Strategy’s largest Bitcoin transaction in 2025 occurred on March 31, when it acquired approximately 22,049 BTC for $1.92 billion. Other significant purchases included 21,021 BTC for $2.46 billion on July 29, and 20,356 BTC for $1.99 billion on February 24.

The company’s relentless commitment to Bitcoin is further evidenced by its purchasing frequency. SaylorTracker data reveals that Strategy disclosed Bitcoin purchases in 41 weeks during 2025, a substantial increase compared to 18 weeks in 2024 and 8 weeks in 2023. This unwavering approach persists even as the broader cryptocurrency market has experienced downward pressure, having retreated approximately 30% from its October peak.

Michael Saylor’s Vision and Market Influence

Executive Chairman Michael Saylor, a prominent advocate for Bitcoin, cryptically signaled the resumption of purchases with a “Back to Orange” post on X (formerly Twitter) prior to the official disclosure. This followed a brief one-week pause during which the company strategically built up its U.S. dollar reserves to $2.19 billion, earmarked for dividend payments and debt servicing. December 2025 has been Strategy’s most active buying month, featuring other substantial acquisitions such as 10,645 BTC for $980 million and another 10,624 BTC purchase. This calculated strategy leverages market dips through equity and preferred stock offerings, aligning with its ambitious “42/42” fundraising plan, which targets $84 billion by 2027.

Back to Orange. pic.twitter.com/J3lnpOObER

— Michael Saylor (@saylor) December 28, 2025

Navigating Risks and Future Prospects in a Dynamic Market

Strategy’s relentless accumulation has solidified its position as the world’s largest corporate Bitcoin holder, profoundly influencing market dynamics and inspiring over 70 other companies to adopt similar treasury strategies. However, this aggressive stance is not without its inherent risks. The company’s stock (MSTR) has experienced a decline of over 45% year-to-date, currently trading around $156, influenced by Bitcoin’s inherent volatility and concerns over its narrowing mNAV premium to 1.1.

Despite these challenges, analysts at TD Securities maintain an optimistic outlook, setting an ambitious $500 target price for MSTR, citing improved liquidity. JPMorgan, conversely, has highlighted that Strategy’s substantial holdings now exert a greater influence on Bitcoin’s price outlook than even the collective activities of Bitcoin miners.

JPMorgan Forecasts Bitcoin at $170K, Citing Strategy’s Unwavering HODL Stance as Pivotal

Looking ahead, Strategy faces potential headwinds concerning its inclusion in major global indices. A proposed rule to exclude companies with over 50% digital asset exposure from benchmarks like the MSCI Global Stock Index could see Strategy removed. The decision on this proposal is highly anticipated on January 15, 2026. The company has actively lobbied against this proposition, arguing it contradicts U.S. pro-cryptocurrency policies and could destabilize the integrity of such indices.

Nevertheless, Strategy remains exceptionally well-positioned for future acquisitions. With significant issuance capacity—exceeding $116 billion in common stock and billions in preferred stock such as STRK, STRF, and STRD—the company is prepared to capitalize on market opportunities in a volatile yet promising digital asset landscape.

MSCI Considers Removing Crypto Reserve Stocks; Strategy Condemns Move as Arbitrary, Unfair, and Innovation-Stifling