Strategy (MSTR) Kicks Off 2026 with Another Massive Bitcoin Acquisition, Bolstering Digital Asset Reserves
As 2026 dawns, corporate Bitcoin titan Strategy (NASDAQ: MSTR) has once again signaled its unwavering commitment to digital asset accumulation. The company, known for its pioneering Bitcoin strategy, initiated the new year with a significant investment, further cementing its position as a leading institutional holder of the world’s premier cryptocurrency.
The latest strategic move, detailed in an 8-K filing with the U.S. Securities and Exchange Commission (SEC) on Monday, reveals that Strategy invested approximately $116 million into Bitcoin last week. Between December 29 last year and January 4, Strategy, already the world’s largest publicly traded holder of Bitcoin, added an impressive 1,287 BTC to its treasury at an average price of $90,391 per coin.
Strategy has acquired 1,287 BTC to increase its BTC Reserve to ₿673,783 and has increased its USD Reserve by $62 million to $2.25 billion. $MSTR https://t.co/Cv8jD80kQC
— Michael Saylor (@saylor) January 5, 2026
Strategy’s Expanding Bitcoin Treasury
This early-year acquisition pushes Strategy’s total Bitcoin holdings to an astounding 673,783 BTC, now valued at approximately $63 billion. Since commencing its pioneering Bitcoin strategy in 2020, Strategy’s cumulative investment stands at around $50.6 billion, with an average acquisition cost of $75,026 per Bitcoin.
These substantial holdings now represent over 3% of Bitcoin’s fixed global supply of 21 million coins, underscoring Strategy’s significant influence in the crypto market. The company currently boasts an impressive unrealized profit of approximately $12.4 billion on its Bitcoin portfolio, demonstrating the success of its long-term conviction.
Strategic Cash Buildup and Financial Resilience
Beyond its aggressive Bitcoin accumulation, Strategy is also prudently bolstering its cash reserves. The company’s U.S. dollar reserves saw a $62 million increase last week, bringing its total cash position to $2.25 billion.
Strategy confirmed these additional funds are earmarked to ensure the smooth payment of preferred stock dividends and to cover interest expenses on its existing debt, demonstrating a balanced approach to financial management and operational stability.
Analysts at TD Securities have taken note of Strategy’s proactive financial positioning. They highlighted that the company’s recent “cash hoarding” significantly enhances its financial resilience and liquidity. This strategy, they argue, provides ample financial flexibility to sustain operations even in the face of a “prolonged crypto winter,” reinforcing investor confidence.
TD Securities currently maintains a “Buy” rating on Strategy (MSTR) with a 12-month price target of $500, reflecting confidence in the company’s long-term strategy and robust financial health.
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