Michael Saylor’s Strategy Doubles Down on Bitcoin Amidst Market Turbulence

The cryptocurrency market has recently experienced a period of intense volatility, yet Michael Saylor, widely revered as a “Bitcoin maximalist” within the crypto community, continues to demonstrate unwavering resolve. According to an 8-K report filed with the U.S. Securities and Exchange Commission (SEC) on Monday, Strategy further expanded its Bitcoin reserves, investing an additional $75.3 million to acquire 855 BTC between January 26 and February 1.

This latest acquisition significantly bolsters Strategy’s already formidable Bitcoin treasury. As per data shared by Michael Saylor on social media, the company now holds an impressive total of 713,502 Bitcoins. Valued at approximately $56 billion, these holdings were acquired at an average cost of $76,052 per Bitcoin, with a total investment outlay of around $54.3 billion, inclusive of related fees and expenditures.

Strategy has acquired 855 BTC for ~$75.3 million at ~$87,974 per bitcoin. As of 2/1/2026, we hodl 713,502 $BTC acquired for ~$54.26 billion at ~$76,052 per bitcoin. $MSTR $STRC https://t.co/tYTGMwPPUF

— Michael Saylor (@saylor) February 2, 2026

Strategy’s Bitcoin Dominance and Market Challenges

Strategy’s Bitcoin accumulation is nothing short of extraordinary, representing over 3.4% of Bitcoin’s total fixed supply of 21 million coins. However, the recent downturn in crypto prices has significantly impacted the company’s paper profits. Estimated unrealized gains have now shrunk to approximately $1.2 billion, a stark reduction from previous highs.

A notable event occurred on Monday when Bitcoin briefly dipped below $76,000. This price point fell beneath Strategy’s overall average acquisition cost, leading the company to report unrealized losses for the first time since October 2023. While Bitcoin’s price subsequently recovered, this incident reignited market discussions regarding the long-term viability of Strategy’s aggressive, debt-funded Bitcoin acquisition model, particularly its resilience against a prolonged bear market.

Funding the Bitcoin Bet: A Familiar Strategy

The funding mechanism for Strategy’s latest Bitcoin purchases remains consistent with its established approach: leveraging its own equity. Regulatory filings reveal that Strategy sold 673,527 shares of its MSTR stock last week, generating approximately $106.1 million. The company still retains a substantial reserve of MSTR stock, valued at around $8.06 billion, available for future issuance and sale, providing ample liquidity for continued Bitcoin investments.

Expanding Institutional Footprint

Beyond its direct holdings, Strategy’s influence within the institutional investment landscape continues to expand. Data from research firm K33 highlights that a remarkable 81% of the Norwegian Sovereign Wealth Fund’s (NBIM) indirect Bitcoin exposure is derived from its holdings in Strategy stock. This means NBIM effectively gains indirect exposure to approximately 7,801 Bitcoins through its investment in Strategy, underscoring the company’s role as a significant gateway for institutional capital into the Bitcoin ecosystem.